Revamp Website
In three months, the redesigned site helped grow YouTube subscriptions by 50,000—even with no new releases.
The Challenge
Fragmented presence
Two separate corporate sites diluted brand authority and split user traffic across disconnected domains.
Low conversion
Cluttered legacy layouts lacked clear content hierarchy, failing to funnel visitors toward official YouTube channels.
Business barrier
Outdated visual presentation weakened investor confidence and hindered global licensing partnerships.
The Process
Restructured IA
Consolidated dual websites into a single unified platform anchored by 4 intuitive navigation pillars.
Content-first hero
Transformed the above-the-fold experience into an immersive showcase with direct video funneling.
Brand trust
Unified visual typography and bilingual interface standards to elevate corporate credibility.
The Impact
Growth curve
YouTube analytics — 3 months post-revamp launch